The first step for us as a startup was choosing a name. Usually for brand recognition and marketing purposes it helps if the company name relates in some way to the product or service the company will bring to market.
So we looked. We wanted a company name that is related to augmented reality, 3D, or holograms. It was easy coming up with names – most were either taken, or hilariously bad. It was hard to come up with a name that related to our endeavor, was memorable and had an available domain. After much deliberation settled on “Flatventure Ltd”.
Yea, we know, calling it Flatventure when creating 3D applications sounds like an oxymoron, but hey. It vaguely related to our company structure. Besides after days of searching, the novelty of wondering what we would call our company had definitely worn off.